Audi Press Conference Geneva 2013

Various logotypes
March 18, 2015
Conference intro
March 19, 2015

Audi Press Conference Geneva 2013


I was asked by ACHT Frankfurt (http://acht-imaging.com) to make Audi's Press Conference LED animations for 83rd Geneva International Motor Show.

I delivered four 60 seconds loop-able backgrounds made in 50fps along with custom text animations, transitions, Picture-in-Picture elements, etc. Backgrounds were also adopted for logo animations at countdown.

Creative Director: Simon Mayer

Additional infographics elements by: Christian Lerch

Music: Front Line Assembly - System Anomaly

Breakdown

Project was designed with flexibility and fast render times in mind.

All animation is based on simple shape layers inside After Effects and the animation itself is fueled by loopable wiggle expression. Expression parameters are then linked to slider controller, so that, if there would be a need to change any aspect of the animation on site, we could do it very fast. With resolution of 4680x891 @50fps, fast render times were essential.